The Citizen is one of most recognized brand name in watches today because of precision and creative designs suiting every budget and desire. Being the bestselling watch in almost every country on the map, this Japanese brand has made history by providing quality watches for billions.
The journey of Citizen started in the Shokosha Institute Japan in 1924. The first was given as present to the Mayor of Tokyo as gift; this small watch was really the start of the industrial revolution of the Japan which is still going quite strong. Incidentally the Citizen that you see in market are now mostly locally produced and designed.
The Citizen research team has been one of most active in the watch industry, their hard work and creativity is shown in the vast number of the designs and improvements that they introduced in the watch market for over all these years.
There are many things that were introduced by Citizen including the "Shock Proof", "Water Resistant" and the Self Rewind watches. While the watches are mostly appreciated for their innovative design in west, the most Asian countries see this as their own local brand.
The impact of the citizen in the environment is huge, as the company has created the vast range of the watches including the "Eco Drive", these are amazing state of art creations as they need very little energy, most of which is easily obtained by the different movements during the normal wearing. This great function reduced the need of changing the batteries or winding the watch.
The 2003 range of Citizen which was called Stiletto is first in many regards including being the thinnest watch of world. The sleek and refined technology of this watch is totally environmentally friendly as this is eco driven.
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